Joint Programme Secretariat
Northern Periphery Programme
Strandgade 91, 4 sal
DK-1401 Copenhagen K
Denmark
Phone: +45 3283 3784
Fax: +45 3283 3775
Measure: 1.2Eligible Budget: 1 924 013 euros
NPP Award: 1 108 009 euros
Many Northern Periphery areas are characterised by high youth out-migration and often it is those that are highly educated that leave. Coupled with this is a lack of services in rural areas, particularly e-services designed for young people and based on their needs. The objective of the PICYBU project is to test, pilot and evaluate how different media and ICT applications, and tools can contribute to the social participation of young people in rural communities. As young people become more aware of the possibilities that exist in their region, it is envisaged that they will have a renewed interest in their home region and a greater willingness to stay there. The vision is of an “attractive rural life style”. In order to achieve this, four main pilots will be run: media as a tool for young people’s participation, 24-hour society (services) for young people, youth culture and eBusiness in rural areas.
Lead Organisation:
Kemi-Tornio Polytechnic, Finland
| Contact Person: Ms Riitta Alajarvi Kauppi Address: Pakkahuoneenkatu 1 Tornio FIN-95400 Finland | Telephone: + 358 40 5969 334 Fax: + 358 16 258 584 Email: riitta.alajarvi-kauppi@tokem.fi Website: www.picybu.org |
| Start Date: 01/10/2004 | End Date: 31/12/2006 |
Project Publications
PICYBU Case Study.pdf - 659K
PICYBU Flyer.doc - 414K
PICYBU Presentation.ppt - 1014K
Objectives
1) Increasing the social participation of young people living in rural areas
2) Increasing the willingness of young people to stay or return to their home region
3) Increasing the intellectual livelihood enabling young people to choose to stay in their home region
4) Promoting the concept of an “Attractive rural lifestyle”
Project Activities
The project is organised into five work packages. Each of the work packages has
a different approach to the youth and ICT question. Each work package also has
objectives and activities of its own which support the project’s overall objectives. They
are as follows:
1. Media as a tool for participation
2. 24-hours society for young people
3. Business development in rural areas
4. ICT as a tool enabling technology for youth culture in rural areas
5. Project management and administration
Expected Results
1) Competence raising: Skills in e-business, abilities to produce media, increased media literacy
2) Evaluated models for media education
3) Trained tutor networks in the regions
4) Easy-access, easy-use eServices designed specially for young people, tailored for people living in rural areas: Mobile services, school portals, guidance centre, business game
5) Transregional interaction between young people living in rural areas using the internet as a tool for communication
6) New models for organising and working
7) Best practise examples: Experience exchange between regions and countries, learning from other regions
8) Digital tools and methods: for production of cultural content, for human networking between young people
9) Prototype P2P networks
European Union
Cross Programme Initiatives
