Joint Programme Secretariat
Northern Periphery Programme
Strandgade 91, 4 sal
DK-1401 Copenhagen K
Denmark
Phone: +45 3283 3784
Fax: +45 3283 3775
Measure: 2.1Eligible Budget: 706 395 euros
NPP Award: 378 231 euros
Snow Magic aims to design and promote attractive products, services and events; based on the sustainable use of snow, local traditions, tales, legends and new technologies. The overall aim is to support both tourist activities and local society. The partners will take advantage of their complementarity of skills, experience and know-how to support each other, in order to develop innovative proposals that best fit their profile.
Lead Organisation:
Municipality of Sorsele, Sweden.
| Contact Person: Mr Leopold Sjostrom Address: Box 101 Sorsele SE-920 70 Sweden | Telephone: +46 70 525 87 32 Fax: +46 952 142 96 Email: leopold@sorsele.se Website: www.snowmagic.nu |
| Start Date: 01/05/2004 | End Date: 30/09/2007 |
Project Publications
Snow Magic Case Study.pdf - 695K
Snow Magic Flyer.pdf - 414K
SnowMagic Presentation.pdf - 3247K
SnowMagic Update1.pdf - 319K
Objectives
• to mobilise local people, particularly young people
• to favour integrated sustainable development through the involvement of broad local partnerships (SMEs, associations, schools and universities, local and regional public authorities)
• to support local businesses and local society by developing attractive products, services, activities and complete tourist packages based on the sustainable use of snow; combined with local traditions, tales/legends and new technologies, and adapted to the context of each NPP partner area
• to strengthen transnational networks and joint marketing activities
• to explore means of continuity and sustainability of products and activities after the project period
Project Activities
The activities will involve:
• concrete sub-projects
• exchange of ideas and experiences through local and transnational workshops
• production of a snow master plan to stimulate continuity
• transfer of results and common marketing
Expected Results
• increased number of innovative activities and products during winter time for visitors and local population (in particular for children and young people whose needs will be taken more into account)
• increased number of visitors
• longer stay of visitors during the winter season
• development of new skills in tourism, snow construction and creation, animation
• increased awareness and knowledge of local traditions and history
• expanded local labour market
• strengthening of small and medium-sized tourist companies, companies specialised in new technologies and other businesses
• new and deeper co-operation in the areas (hotels, tourist companies and other businesses, associations, schools, universities)
• strengthening of local identity and profile; development of the awareness and pride of local people about their region, its resources, their environment, its specificities; increased self-confidence among young people
• expanded national and trans-national networks
European Union
Cross Programme Initiatives
