Joint Programme Secretariat
Northern Periphery Programme
Strandgade 91, 4 sal
DK-1401 Copenhagen K
Denmark
Phone: +45 3283 3784
Fax: +45 3283 3775
Measure: 3.2Eligible Budget: 950 000 euros
NPP Award: 536 534 euros
The project aims to involve four participating municipalities to develop a modern identity and focus the image of their communities, in order to meet the challenges of the future through developing a stronger identity by branding and profiling their municipalities. By using a “Triple-Helix” approach the project aims to involve communities, companies and research. Branding activities will take place at different levels: local, regional, national and transnational. Benchmarking will take place at a transnational level, initially within the partner-group. The project also intends to share findings with other municipalities in the northern periphery in an open meeting.
Lead Organisation:
Municipality of Solleftea, Sweden
| Contact Person: Ms Kerstin Brandelius-Johansson Address: Municipality of Solleftea Solleftea SE- 881 80 Sweden | Telephone: +46 - 70 - 659 32 46 Fax: +46 620 68 28 15 Email: bjutbildning@yahoo.com Website: www.brandr.net |
| Start Date: 15/06/2003 | End Date: 14/06/2006 |
Project Publications
BRANDR - Final report.doc - 1400K
Brandr Case Study.pdf - 687K
Brandr Presentation.pdf - 168K
Objectives
• How to use branding of the Trade Mark for the promotion and development of smaller municipalities
• To compare the outcome; depending on different ways of branding the Trade Mark
• Improve co-operation between municipalities, companies and the research sector
• Benchmarking at a transnational level; e.g. comparative and competitive advantages, examples of process/cases where one can learn from each other
Project Activities
• The project will create a model for sustainability of branding the Trade Mark in small towns. The model will be developed in close co-operation with the research representatives in the project
• A web platform for both internal and external information will be developed. An essential element of the project is the use of ICT as a tool to collect information, make evaluations and follow the progress of the project. It will also be a tool for presenting the project and provide information and inspiration to other municipalities in the same situation
• Branding, benchmarking and networking will be carried out on four levels; local, regional, national and transnational
Expected Results
• The participating municipalities will have a more focused and obvious identity that is firmly established both within and out-with the municipality
• The participating municipalities will have built up a positive reputation both nationally and internationally in specific areas. This project, and the co-operation with research Institutes and universities, will have played an important part in this process
• The co-operation between municipalities, companies and research will have improved and provided benefits for the development and growth of the municipality
• Development of a tool for branding a Trade Mark at four levels; locally, regionally, nationally and internationally
European Union
Cross Programme Initiatives
